Hi Reader,This week, I signed up for a lead magnet. (I don’t even remember what it was. Sound familiar?) But the follow-up email caught my eye: ➡️ A promise to improve your email nurture sequence for podcast listeners — and increase conversion from audience to clients. I thought, Yes! That’s exactly what I need. Until I saw the format: 📹 16 video lessons. My immediate reaction? I don’t have time for this. Now, I get it. Good strategy takes time and energy. And this course was only $100 — a...
26 days ago • 1 min read
Hi Reader, Anyone else getting tired of the generic AI content flooding LinkedIn lately?While ChatGPT can help you beat writer’s block, brainstorm ideas, and organize your marketing at lightning speed, there’s more to creating content that’s authentic—and that truly converts readers into clients. I used to stare at a blank page, overwhelmed by the pressure to keep up with trends. Then I discovered the power of tapping into my own experiences and insights, and I fell in love with writing all...
3 months ago • 1 min read
Hi Reader, Some days feel like they come straight out of a movie—filled with challenges, unexpected twists, and small victories. (Is Mercury in retrograde?) Yesterday, I was in the middle of juggling everything: supporting my autistic (diagnosis finally completed) daughter with her new therapy exercises, preparing for a three-Zoom-meeting day, and dealing with my car's computer crashing (seriously?) that's draining the battery. And still, I had a Lego parrot to build for Caidynn, a networking...
5 months ago • 1 min read
Hi Reader, How are you doing? I had some interesting conversations yesterday with friends and clients. To be honest, I've been numb off and on for over a year as I've opened my eyes to what's really going on in the world. As a Filipina American growing up and working in mostly white spaces, I'm not surprised. Tired, but not surprised. What's helping me is finding local and online community where our values are in alignment. Ultimately, I value collective liberation. Because if the most...
7 months ago • 2 min read
Hi Reader I'll get back to writing/social media/marketing in September... 👋 It's 11pm and I'm waiting for Cory to arrive any minute from his 4-week trip galivanting😁through England and Greece. The main reason he went to Greece was to attend the final program of the founder of Productive Learning, based on The Odyssey, before the founder’s retirement. Cory's been posting almost daily on his personal Facebook profile. But I'm really looking forward to the insights Cory's experienced from...
9 months ago • 1 min read
Hi Reader, In celebration of the solar eclipse on Monday... I'm cleaning up my business. 😁 Would you like to join me? I'll go over the 10 areas we can clean up, tie loose ends, and let go of what isn't serving you anymore. I'll be live at 1pm PT on April 8th. Click here to get a reminder when I go live on YouTube or watch the recording >> 90-Day Plan Class On-Demand After you've done your Spring Cleaning, take another look at your 90-Day business plan. If you'd like a refresh on getting...
about 1 year ago • 1 min read
Hello Reader, Every December and January, I would set my goals for the upcoming year. But by June, I found myself scrambling to accomplish something I could be proud of. Some people thrive on setting annual goals. However, it wasn't until I read the book "The 12-Week Year" that I realized the root of my problem. A year is simply too long to maintain momentum and to experience the thrill of an early win. Instead, creating a 90-day plan with the focus and intensity of a year-long goal can be a...
about 1 year ago • 1 min read
*and every day!Hi Reader,First of all, thank you for being part of our community. Cory and I hope you have a wonderful weekend with your loved ones. I don't know if this year was especially difficult or is it social media that's amplifying different perspectives on world events. I'll make this quick and highlight a few resources you can use to find small businesses in communities that can especially use our help. Maui Small Businesses Palestinean Creatives & Small Businesses I've also opened...
over 1 year ago • 1 min read
Reader, What's more important to you, earning an income or living your purpose? I know - it's a loaded question. When we talk about what we do or what we're passionate about, we can go on and on about what we love. Bring up the subject of money and interesting beliefs, limitations, judgments, and all of that fun stuff that may stop you from not only earning an income you can live on but an income you can thrive on. There are three money challenges that you may not really think about until...
almost 2 years ago • 1 min read
Reader, I posted this diagram on my Instagram a couple of days ago. If you're more advanced in online marketing, setting up marketing automation like this can vastly improve your marketing results and revenue. (Click on the screenshot or here to read the details.) The goal is for your offers to seamlessly connect with each other so that the next logical step is from someone to go from: Social Media Lead Magnet or Low-Ticket Offer Mid-Ticket Offer High-Ticket Offer And then you have your Sales...
almost 2 years ago • 1 min read